You’ve experienced the power of word-of-mouth referrals, and it’s gotten you this far—you’ve hit six figures, you’re considering hiring a team, and while you haven’t established yourself as the go-to attorney in your practice area, you know with the right next step, it’s not far out of reach.
But, while word-of-mouth referrals generate revenue, a lack of marketing strategy and socials keeps you in the cycle of feast-or-famine, and although you’d love to hire a team, you’re worried you can’t afford to pay them consistently with your inconsistent flow of clients.
This is where the power of a social media strategy for your law firm steps in; it furthers your reach and presence and helps you book perfect-fit clients consistently—not just when a referral comes through.
Why You Need a Social Media Strategy For Your Law Firm
Opting out of social media or attempting social media marketing without a strategy is a surefire way to limit the growth and success of your firm. Social media is a necessity to meet your leads where they are and build a relationship outside of working together.
While social media itself offers many benefits, here are some of the more prominent ones if you use a social media marketing strategy for your law firm:
#1. Visibility and Brand Awareness
When you consistently—and strategically—show up on social media, you’re increasing your firm’s visibility and brand awareness. Many of your perfect-fit clients who are searching for legal help exist on social media platforms; by implementing a social media strategy, you’re meeting them where they are and showing them why you’re the perfect fit for them.
#2. Authority and Trust
Did you know that 81% of buyers need to trust a brand before they consider buying? A social media strategy strategically guides you through building authority in your practice area and trust with your potential clients.
#3. Engage and Educate
Social media provides a space for your law firm to educate and engage with its audience. You can share information relating to legal rights, processes, and your services in a more accessible way. As you continue to post, making information more accessible allows you to attract and connect with new leads.
#4. Traffic and Conversions
With more brand awareness comes more traffic—and that’s what social media is great at. By using a strategy, you can drive fresh traffic to your firm website and help generate new leads to convert into clients.
The Social Media Strategy to Scale Your Law Firm
Although word-of-mouth referrals remain—and should continue to remain—a source of clients, it shouldn’t be your only method of lead generation. Social media and having a social media strategy isn’t just a trend; it’s a necessity.
If you’re hesitant about social media, view it as a tool that enhances your client engagement, trust, and overall growth. Ready to build an impactful social media strategy to scale your law firm? Book a call with the MIRO team—let’s chat!
