The dream is to do more or, more accurately, have your firm do more while you ideally do less. You want more clients aligned with your goals; you want to onboard your first hire (and then your second); you want more freedom in how you spend your time, and you want to be known as the lawyer and firm for your area of expertise.
But what comes first? What steps do you need to take to get there? You know your short-term — but what’s your long-term goal? What purpose will your law firm serve in 5, 10, 15, even 25+ years?
You started your firm because you needed something different, and to grow, you have to know how you want to scale. Here’s how to find your long-term goal for your law firm:
Setting Your Law Firm’s Goals for Growth
Every goal you set for yourself and your firm impacts how you approach your marketing, growth, team, and client relationships. Consider the difference between a law firm aiming to hit six figures in revenue vs. a firm already there but wanting more consistency in clients month-over-month.
Or, you could focus on your impact instead of your income. You want to scale your impact in your specialty—being known isn’t enough; you want to be your client’s first thought.
Maybe it’s neither income nor impact; it’s scaling your team. You’ve accomplished your goals and established your practice, but you’re burnt out, and you’d love to be able to hire team members to help (without worrying that you can’t afford to pay them).
And maybe, just maybe, you’re ready to shift. Your goal isn’t to scale at all. You want to change your practice—or sell it altogether.
Whatever your goal, your journey to achieving it will drastically differ from that of every other firm. This will influence every decision you make regarding the representation of your firm—and your next step in scaling.
How to Achieve Your Goals And Scale Your Law Firm
The downside of running a law firm is that you’re often required to do more than law—you’re the owner, the marketer, the bookkeeper (or, at least, you were at some point), and while you’re an amazing lawyer (your clients would agree), law school didn’t teach you how to run a practice.
After you set your goals, short-term and long-term, you need a strategy to achieve them. After achieving them, you need a system to maintain them, and if your goal is to sell or continue to scale, you need a strategy for that, too.
That’s where we step in: the support you need to grow your firm sustainably. From done-for-you marketing, strategy and positioning, educational resources, and community support, we help you clarify your messaging and achieve your goals, whatever they are.
Ready to learn how Make it Rain Online helps firms expand their income, attract perfect-fit clients, and run their operations with more ease and confidence? Book a call—let’s chat!
